Website Use of Tracking Data

Website Use of Tracking Data

Personal Information Collected

KeyPoint Credit Union’s website does not collect personally identifying information from individuals unless specifically and knowingly provided by them. When provided, KeyPoint will use this information as noted at the point of data collection and subject to the provisions of our Privacy Policy. We do not share personally identifiable information with Google, other businesses, or third-party vendors.

General Information Collected

Our web server automatically recognizes a visitor's software information, like domain name, browser, and operating system, without identifying the user. We collect aggregated information to analyze session information on our web pages, such as the number of page visits, the pages visited, the sites that users arrived from, the time per page visit, and the total time of the user's visit.

We analyze this information to improve our site. We do not share with other organizations for commercial purposes.

Use of Tracking Data

KeyPoint Credit Union and third-party vendors use “cookies” to inform, optimize and provide advertisements based on an individual’s past visits to our website. Each time you access our website, your browser places cookies—a piece of data stored on your computer’s browser that contains session-related information—for record-keeping and tracking purposes. It does not store personally identifiable information. 

As you visit our website, advertising cookies are placed on your computer to obtain data as you browse the internet to target messaging. Our advertising campaigns may utilize Google’s Analytics Advertising Features so that we can collect information about visitors through Google advertising cookies. Information collected may be used for remarketing, reporting, campaign management, and more. For example, our remarketing campaigns display specific advertisements to our website’s visitors when they go to other websites with Google ads. KeyPoint also participates in remarketing and retargeting campaigns with other businesses and vendors based on your previous interaction with our website. The techniques our agencies use do not collect personal information. We may also match customer data with third-party data providers to associate a cookie with non-identifiable consumer data for targeted advertising.

You may set your web browser to refuse cookies or alert you when cookies are sent. If you do so, note that some parts of our website may not function properly. You may also opt out of tracking for messaging purposes by clicking here or visiting this site. Additional information on targeted online advertising and opt-out choices is available here.