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KeyPoint Credit Union is doing great things in the California Bay Area and Silicon Valley. Here’s where you can stay updated on everything going on at our credit union branches and plan to attend free educational seminars on all types of financial topics. 

We’re excited about our community involvement and proud of the awards we’ve won. Check out all of it in this section. 

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A Banner Year for Lending at KeyPoint Credit Union

Jan 29, 2019

2018 Residential, Consumer and Commercial Loans Exceed Expectations

SANTA CLARA, CA (January 29, 2019) – KeyPoint Credit Union ended 2018 on a high note with both consumer and commercial loan origination rising to an all-time high of $412.8 million.  

KeyPoint has been overhauling its residential lending process to drive mortgage growth through the retail channel, and implementing process improvements to enhance the mortgage lending experience. “We’ve streamlined the loan process, expanded loan officer availability –– including offering Saturday hours –– and instituted midpoint check-ins and post-closing surveys to solicit member feedback,” says David Luu, Chief Lending Officer of KeyPoint. “And the work has paid off –– with $147.6 million in mortgage loan originations in 2018.”

KeyPoint has also been successful originating and servicing auto loans –– with approximately $197.8 million in total auto and other consumer loans for 2018. “KeyPoint is a leader in member penetration for auto loans at 30 percent –– compared to 19 percent for our peer group,” adds Luu. “And auto loans will continue to be a cornerstone of our operations.”

Commercial lending is also an important component of KeyPoint’s loan portfolio. “We’ve helped a wide range of small businesses and early-stage companies get the funds they need with our Commercial Real Estate and Small Business Administration Loans,” notes T. Bradford Canfield, President & CEO of KeyPoint. “Providing vital capital to growing businesses is key to their success –– especially in the Silicon Valley, our primary market.”

“At KeyPoint, our mission is helping every member of the community reach their financial goals –– whether it’s a growing family upgrading to a larger home, a new Silicon Valley resident buying her first car or a small business owner looking to expand. Our lending success in 2018 is measured in more than dollars –– it’s measured in how many members we’ve helped make their dreams a reality. 

About KeyPoint Credit Union

Inspired by Silicon Valley innovation and built to serve a diverse membership, KeyPoint is a full-service, not-for-profit credit union dedicated to providing financial solutions to help members achieve their goals in life.  KPCU helps members make the most of their money –– earning more interest on savings, and paying less interest for credit. And KeyPoint is active in the community providing free financial education programs, as well as fostering financial literacy, sponsoring reading programs and mentoring the next generation of business professionals at local educational institutions. 

Learn more about Next Generation Neighborhood Banking from KeyPoint Credit Union at kpcu.com


For more information, contact:
David Greene
Marketing Manager, KeyPoint Credit Union

KeyPoint Credit Union offers free educational seminars to help you improve your financial life. The seminars are hosted by noted experts in the fields of investments, trusts, financial planning, taxes and other specialties on a variety of topics: 

  • Retirement Planning
  • Living Trusts
  • First-Time Home Buyers
  • College Planning
  • Investment strategies
  • 401(k) Rollovers
  • Identity Theft
  • Small Business Planning
  • Asset allocation

Upcoming Events

We love giving back to our communities in the California Bay Area and Silicon Valley. And we certainly appreciate when our efforts are recognized and rewarded by others. Here are some of our recent awards, accolades and public recognitions. We’re proud that our dedication to serving you, the member, often leads to multiple opportunities to give back.

Year Award/Reason
2019 KeyPoint presented proclamations by Mayor Richard Tran of Milpitas, CA and also by State, Senator Bob Wieckowski/Assemblyman Kansen Chu for contributions to the Milpitas community.
2018 KeyPoint was recognized by the Santa Clara City Library Foundation & Friends at the Santa Clara City Council meeting for its commitment to the library. This was based on KeyPoint's participation in the summer reading program and its financial literacy training at the library.
2017 Bay Area Top Workplace - KeyPoint Credit Union has been recognized as one of the Bay Area News Group’s Top Workplaces for 2017, ranking among the region's top midsize companies (150-499 employees). We’re grateful to our employees for making us a top workplace for a third year in a row!
2016 Bay Area Top Workplace - KeyPoint Credit Union has been recognized as one of the Bay Area News Group’s Top Workplaces for 2016. KeyPoint is receiving the distinction for a second straight year, ranking among the region's top midsize companies (150-499 employees).
2015 Bay Area Top Workplace - KeyPoint was named a Top Workplace by the Bay Area News Group, ranking 16th out of the region's 35 top-rated midsize companies (150-499 employees). The Top Workplaces list was determined solely through employee feedback in a survey by WorkplaceDynamics, LLC, a leading research firm on organizational health and employee engagement.
2014 WebAward for Standard of Excellence - The Web Marketing Association awarded KeyPoint and our website designer, ZAG Interactive, the Credit Union Standard of Excellence award for excellence in seven criteria: Design, innovation, content, technology, interactivity, copywriting, and ease of use.
2012 Most Community-Minded Large Company - Milpitas: The Milpitas Post-Bay Area News Group has, after four weeks of voting, voted KeyPoint Credit Union with the honor of the "Most Community-Minded Large Company". This is in recognition of all of the community work KeyPoint Credit Union has done in the greater Silicon Valley, and especially in Milpitas.
2011 Corporate Citizen of the Year - Milpitas: The Milpitas Chamber of Commerce has just named KeyPoint Credit Union as the Milpitas "Corporate Citizen of the Year". This is in recognition of all of the community work KeyPoint has done in the greater Silicon Valley, and especially in Milpitas.
2011 State of California District 22 Small Business of the Year: Assembly member Paul Fong has selected KeyPoint Credit Union for Assembly District 22's Small Business of the Year.

Santa Barbara News Press Readers' Choice Awards for 2011: KeyPoint Credit Union's Goleta Branch was named the "Best Credit Union" in the Santa Barbara News Press Readers’ Choice Awards for 2011.

2011 Dora Maxwell Social Responsibility Community Service Award: KeyPoint Credit Union is awarded second place for our community involvement: The Dora Maxwell Social Responsibility Community Service Award recognizes a credit union or chapter/multiple credit union group for its social responsibility work and charitable projects that support its community.  This award is not for projects that are directed at and/or benefit a credit union’s membership but rather focus on work in the community.