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CEO Blog

    All our profits go to YOU

    Dec 23, 2015

    KeyPoint is not a bank, but when talking with people who aren’t familiar with credit unions, it’s often easier for us to describe ourselves as a bank.

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    Service through humans and high tech

    Sep 21, 2015

    A lot of my focus as KeyPoint’s CEO is looking for ways to improve our members’ lives. That is KeyPoint’s primary reason for existing, and the core purpose that drives each business decision.

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    Belize fisherman owns a bank

    Jul 01, 2015

    I recently took a family vacation to Belize and went fishing with my son. We were out on the beautiful Caribbean Sea with a fisherman from a small local village. I started chatting with the fisherman about his life and family, when he proudly announced, “I own a bank”.

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    Crazy Bay Area housing

    May 15, 2015

    The Bay Area housing market has been crazy for the past year or so. The average home price in San Francisco is now just under $1 million, and home buyers are bidding well over the asking prices by hundreds of thousands of dollars.

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    Benefitting our members

    Apr 01, 2015

    Whenever the KeyPoint executive team meets to discuss a new initiative or program, we ask ourselves, “how does that benefit the member?” This question is at the core of all decisions we make, all new products and services we review, and any investments we may consider.

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    Guest blogger LeeAnne Giblin

    Jan 26, 2015

    Note: President/CEO Brad Canfield has asked members of his executive staff to guest author some of his upcoming Blogs, so you can get to know the key decision makers at KeyPoint. This month, Senior Vice President, Human Resources LeeAnne Giblin is the guest blogger.

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Meet Our CEO

KeyPoint Credit Union CEO Brad CanfieldBrad Canfield is the President and CEO of KeyPoint Credit Union and previously spent many years in executive-level positions at 1st Security Bank of Washington and Boeing Employees Credit Union. He has extensive professional experience in the financial services arena, and he’s been recognized for his leadership skills... read more

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